A Company Sells Baseball Bats

question 48

Multiple Choice

A company sells baseball bats.It has a website where customers can log in and choose from out of 50 variations with regard to the weight, length, thickness, and design of the bat.The customers get a bat based on their own specifications.This is an example of:

• A)mass customization.
• B)brand repositioning.
• C)perceptual mapping.
• D)ideal positioning.
• E)mass marketing.

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Definitions:

Merchandise Balance of Trade

The difference in value between a country's merchandise exports and merchandise imports over a certain period.

Negative

In an economic context, this term often implies a deficit or a diminishing amount in financial accounts or outcomes.

Year

A period of time consisting of 365 days, or 366 in a leap year, used as a primary time unit in most calendar systems.

Trade Imbalance

A situation where the value of a country's imports significantly exceeds or is less than the value of its exports.