Which of the Following Is an Advantage of Using the Undifferentiated

question 125

Multiple Choice

Which of the following is an advantage of using the undifferentiated targeting strategy?

• A)It helps firms to obtain a bigger share of the market and increase the market for their products overall.
• B)It appeals to more customer segments.
• C)It helps to diversify the business, thereby lowering the company's overall risk.
• D)It is much easier to plan promotional strategies for different products being offered to different segments of the market.
• E)It does away with the need to develop separate strategies for different groups.

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Definitions:

Profitable Product

A product that generates more revenue than the costs associated with its production, distribution, and sale, contributing to a company's profit.

Sarbanes-Oxley Act

A U.S. law enacted in 2002 aimed at protecting investors from fraudulent accounting activities by corporations.

Fraud

A deliberate act of deception intended for personal gain or to cause a loss to another party.