The First Tagline Hinted at the Product Attribute of Luxury

question 56

Multiple Choice

The first tagline hinted at the product attribute of luxury and comfort while travelling."Suite on Wheels" is an example of a:

• A)perceptual map.
• B)brand extension.
• C)positioning statement.
• D)line extension.
• E)trademark statement.

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Definitions:

Undercapitalization

The lack of funds to operate a business normally.