Explain the Criteria That Marketers Use to Determine Whether a Segment

question 4

Essay

Explain the criteria that marketers use to determine whether a segment is worth pursuing.

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Definitions:

Episiotomy

A surgical incision made in the perineum (the area between the vagina and the anus) to widen the vaginal opening for childbirth.

Perineum

The region of the body between the pubic symphysis and the coccyx in both sexes, separating the genital region from the anal area.

Mammary Glands

Specialized organs in mammals that produce milk to nourish newborns, located in the breasts in human females.

Alveoli

Tiny air sacs within the lungs where gas exchange between air and blood occurs, essential for respiratory function.