Which of the Following Statements Is True About White Papers

question 23

Multiple Choice

Which of the following statements is true about white papers in a business-to-business (B2B) environment?

• A)About fewer than 5 percent of B2B buyers regularly read white papers before making a purchase.
• B)White papers are usually directed specifically at household consumers.
• C)The goal of white papers is to guarantee profits from sale of goods and services.
• D)A good white paper usually provides information about the industry in a promotional sense.
• E)A significant majority of B2B marketers use white papers for their marketing efforts.

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Definitions:

Information-Processing Perspective

A psychological approach that likens the human mind to a computer, emphasizing how information is processed, stored, and retrieved.

Cognitive Development Perspective

A psychological viewpoint that focuses on how people grow and change in terms of their thinking and reasoning capabilities throughout the life span.

Latent Content

Latent Content refers to the hidden psychological meaning of events, particularly in dreams, as opposed to the manifest content which is the literal storyline.

Light-Emitting Electronic Device

A light-emitting electronic device is an electronic device that produces light, such as LEDs found in displays and lighting technologies.