In Toronto, a Retail Food Store Dropped Its Prices by 12

question 45

Multiple Choice

In Toronto, a retail food store dropped its prices by 12 percent, which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason why shoppers wanted to buy at that particular store and not at the other competitor retail stores, this is an example of:

• A)a compensatory decision rule.
• B)postpurchase dissonance.
• C)a determinant attribute.
• D)decision heuristics.
• E)a noncompensatory decision rule.

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Definitions:

Permeable

Characteristic of a material or membrane that allows substances to pass through it.

Wide Spectrum

Encompassing a broad range of types, varieties, or categories.

Construct System

A framework of cognitive constructs within which a person perceives, interprets, and interacts with the world, guiding their understanding and behavior.

Range of Convenience

Describes the scope or area within which a particular method, procedure, or concept can be applied.