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While buying a new gown, Rhonda goes online and looks at several websites.She makes copious notes and spends hours comparing prices and designs.She then consults a designer friend, looks at several magazines, and discusses the issue with her sisters and mother.This is an example of:
Global Commodity Chain
The worldwide network of production and distribution processes through which a product passes until it reaches the consumer.
Transnational Commodification
The process by which goods, services, or ideas are marketed and sold across national borders, turning them into commodities within the global marketplace.
Designer Jeans
High-end jeans often made by or branded by leading fashion designers, characterized by unique designs, high-quality materials, and a higher price.
Transnational Corporations
Are large businesses with head offices in rich countries. They rely increasingly on foreign labour and foreign production; skills and advances in design, technology, and management; world markets; and massive advertising campaigns. They are increasingly autonomous from national governments.
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