While on His Way Home, Joren Buys a Box of Guardian

question 66

Multiple Choice

While on his way home, Joren buys a box of Guardian Original cereal and a family pack of Rice Krispies for his kids.He does not ponder over the benefits provided by the competitors' products, nor does he look at other alternatives.This is an example of:

• A)habitual decision making.
• B)an internal search for information.
• C)postpurchase dissonance.
• D)impulse buying.
• E)an external search for information.