Morgan Inc

question 91

Multiple Choice

Morgan Inc.'s clothing line has different divisions for children, tweens, and senior citizens.If Morgan bases its production requirements primarily on the age group of its target audience, its market segmentation is most likely to be relying on:

• A)political environment.
• B)social trends.
• C)demographics.
• D)technological advances.
• E)culture.

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Definitions:

Social Authority

The influence or credibility a person or organization has within social networks or society, often built through expertise or reputation in a specific field.

Personal-Rewards Psychology

The study of how personal gratification influences individual behavior and decision-making.

Product Extensions

New products or variations introduced by a brand that build upon the existing product line, often intended to target new customer segments or markets.

Digital Worlds

Virtual environments or cyberspaces created by computer technology, where users can interact with digital content and each other.