Which of the Following Is the Growth Strategy That Employs

question 15

Multiple Choice

Which of the following is the growth strategy that employs an existing marketing offering to reach new market segments?

• A)Market development
• B)Product development
• C)Diversification strategy
• D)Market penetration
• E)Product intensification

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Definitions:

Competitive Advantage

A condition or circumstance that puts a company in a superior business position compared to its competitors.

Ethnic Diversity

The inclusion of individuals from different ethnic backgrounds within a community or organization.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, driven by international trade and investment.

Corporate Social Responsibility

The concept that companies should be accountable for their impact on society and the environment and act in ways that are beneficial beyond their financial interests.