Which of the Following Terms Is Used in the Boston

question 85

Multiple Choice

Which of the following terms is used in the Boston Consulting Group (BCG) product portfolio analysis to refer to a product that has low market share in a market characterized by high growth?

• A)Champion
• B)Star
• C)Question mark
• D)Dog
• E)Cash cow

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Definitions:

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, famously demonstrated by Ivan Pavlov’s experiments with dogs.

Pavlov

A Russian physiologist best known for his work in classical conditioning, particularly through his experiments with dogs.

Conditioned Stimulus

An initial neutral cue that, once linked with an unconditioned stimulus, gradually leads to a conditioned response.

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned by being paired with an unconditioned stimulus.