In the Context of Understanding Consumer Needs and Wants, Which

question 82

Multiple Choice

In the context of understanding consumer needs and wants, which of the following is true of wants?

• A)They are the basic necessities, such as food, clothing, shelter, and safety.
• B)They are similar for all individuals.
• C)They do not vary across cultures.
• D)They do not influence people's buying behaviour.
• E)They are shaped by a person's knowledge, culture, and personality.

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Definitions:

Repetition Priming

Priming that facilitates the cognitive processing of information after a recent exposure to that same information.

Implicit Memory

Implicit memory refers to unconscious memory, or the ability to recall or recognize information without deliberate effort.

Consciously Recollected

The act of deliberately retrieving information or memories from one's past with awareness.

State-Dependent Learning

The principle that information learned in a particular state of mind can more easily be recalled when in the same state.