In the Context of Entrepreneurial Marketing, Great and Distinguished Entrepreneurs

question 66

Multiple Choice

In the context of entrepreneurial marketing, great and distinguished entrepreneurs:

• A)focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs.
• B)try to sell as many of their products as possible rather than focus on making products consumers really want.
• C)have realized the need to think about customers in terms of transactions rather than relationships.
• D)have a vision of how certain combinations of products and services can satisfy unfilled needs.
• E)try selling a product after it is developed rather than starting with an understanding of the customers' needs and then developing a product to satisfy those needs.

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Definitions:

Sigmoidoscopy

A medical examination of the lower part of the colon using a flexible tube with a light and camera at the end.

Lab

Short for laboratory, a controlled setting where scientific experiments, research, and measurement are performed.

Called and Canceled

Refers to an appointment or event that has been officially cancelled by the person who initially scheduled it.

Lab

A short form for laboratory, it refers to a controlled setting where scientific experiments, measurements, and research are conducted.