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Some companies engage in both B2B and B2C marketing at the same time.
Population Parameter
A characteristic or measure that describes an aspect of an entire population, such as the mean or variance.
Sample Statistic
A numerical measure that describes an aspect of a sample drawn from a population.
Standard Deviation
A statistic that measures the dispersion or variability of a dataset relative to its mean.
Standard Deviation
An indicator of the spread or fluctuations in a data set, showing the degree to which the data points deviate from the average value.
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