Which of the Following Statements Is True of Personal Selling

question 123

Multiple Choice

Which of the following statements is true of personal selling?

• A)Personal selling involves inexpensive forms of communication.
• B)For personal selling to be effective, the sales and promotions department should operate independently.
• C)Integrated marketing communications (IMC) tools are used in conjunction with personal selling to make it effective.
• D)In an integrated marketing communications (IMC) program, personal selling is a substitute for other promotional-mix elements.
• E)Personal selling is typically controlled by the advertising and promotions department.

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