Which of the Following Statements Is True of Personal Selling

question 123

Multiple Choice

Which of the following statements is true of personal selling?

• A)Personal selling involves inexpensive forms of communication.
• B)For personal selling to be effective, the sales and promotions department should operate independently.
• C)Integrated marketing communications (IMC) tools are used in conjunction with personal selling to make it effective.
• D)In an integrated marketing communications (IMC) program, personal selling is a substitute for other promotional-mix elements.
• E)Personal selling is typically controlled by the advertising and promotions department.

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Definitions:

Statute of Frauds

A legal principle that requires certain types of contracts to be in writing and signed by the party being charged, to be legally enforceable.

Promisors

Individuals or entities that make a promise or agreement within a contract to perform a specified act or duty.

Primary Obligations

The main or initial duties that a party is required to perform under a contract.

Typographical Error

A mistake made in the typing process, often resulting in incorrect spelling or arrangement of letters.