A Sales Force Is a Major Part of an Organization's

question 23

Multiple Choice

A sales force is a major part of an organization's integrated marketing communications (IMC) mix when

• A)the channel system is very long and indirect to the end users.
• B)product trial by customers is unnecessary to make purchase decisions.
• C)the purchase decision is not a major one for the buyer.
• D)channel intermediaries need product and service training.
• E)selling price or quality provides an inadequate margin.

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Definitions:

Racial Discrimination

Unfair treatment of individuals based on their race, resulting in disparities in opportunities, rights, and privileges.

Black Americans

Citizens or residents of the United States who have ancestry from the black racial groups of Africa.

White Americans

Refers to the citizens or residents of the United States who identify as or are perceived to be white or of European descent.

Feagin

Refers to Joe R. Feagin, a sociologist known for his research on racism and its impacts on society, including the concept of systemic racism.