Which of the Following Is True of Competition at the Persuader

question 106

Multiple Choice

Which of the following is true of competition at the persuader stage of personal-selling evolution?

• A)competition is almost nonexistent.
• B)competition is undifferentiated and slightly intense.
• C)competition is differentiated and growing.
• D)competition is counteractive with increasing resources.
• E)competition is focused and growing.

---

Definitions:

Desired Return

The target profit or return a company aims to achieve on investment or sales.

Selling Price

The price of a good or service is established based on considerations like the cost of production, the level of demand in the market, and the presence of competitive products or services.

Absorption Costing

A costing method within accounting that considers all costs involved in manufacturing—including direct materials, direct labor, and all overhead (variable and fixed)—in establishing a product’s price.

Markup Percentage

The percent added to the cost price of goods to cover overhead and profit.