Which of the Following Is True of Relationship Marketing

question 118

Multiple Choice

Which of the following is true of relationship marketing?

• A)It focuses on short term sales.
• B)It uses message differentiation to target different markets.
• C)It does not track promotional effects to improve relationships.
• D)It does not utilize sales representatives.
• E)It is synonymous with buzz marketing.

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Definitions:

Quantity of Gold Bars

The quantity of gold bars represents the physical amount of gold, measured in bars, that an entity possesses or trades.

User Cost

The cost of using a good or service, including the cost of foregone opportunities.

Nonrenewable Resource

A natural resource that cannot be replenished at a rate to match its consumption, such as fossil fuels or minerals.

User Cost

The cost associated with the use of a product or service, including wear and tear, depreciation, and the opportunity cost of not using the asset for an alternative purpose.