In Some Industries, Personal Selling Accounts for Most of the Promotional

question 82

Multiple Choice

In some industries, personal selling accounts for most of the promotional budget.This is true because

• A)it has a wider reach than the mass media
• B)it is not as expensive as other forms of communication.
• C)the average cost per sales call has decreased since 1980.
• D)the cost per sales call is less than the cost per message through other media.
• E)one sales call is not likely to be enough to close a deal.

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Definitions:

Lower Control Limit

The lower control limit is the lower threshold on a control chart in statistical process control, beneath which the process variability is considered to be in a state of control.

P Chart

A type of control chart used to monitor the proportion of nonconforming units in a manufacturing or business process.

Sample Proportion

The fraction of the sample that exhibits a particular attribute or characteristic, often used in survey data.

Defective Units

Items or products in a batch or production run that fail to meet quality standards or specifications.