Personal Selling Is Considered More Effective Than Other Marketing Communication

question 14

Multiple Choice

Personal selling is considered more effective than other marketing communication techniques for some products. Which of the following is a reason for this?

• A)Distortion of marketing messages does not occur in personal selling.
• B)Salespeople can be involved in the decision-making process.
• C)Marketing messages tend to be consistent in personal selling.
• D)Personal selling is an inexpensive form of communication.
• E)Personal selling is associated with better reach compared to other methods.

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Definitions:

Discrepancies

Inconsistencies or differences found between two sets of information, expectations, or outcomes that were supposed to be similar or aligned.

Incongruities

Instances or situations that markedly differ from what is standard, expected, or harmonious, leading to a lack of conformity.

Nonverbal Behavior

Communication without the use of spoken language, encompassing facial expressions, body language, gestures, and other physical cues.

Therapeutic Worker

A professional who engages in activities or occupations aimed at improving an individual's mental health or well-being.