The Ability to Tailor the Marketing Message May Prove to Be

question 16

Multiple Choice

The ability to tailor the marketing message may prove to be either an advantage or a disadvantage.Under which of the following situations could it become a disadvantage?

• A)when costs per contact are high
• B)when salespeople alter the message just to get a sale
• C)when the price of the product is standardized
• D)when the product is complex in nature
• E)when distribution channels are short and direct to the end user

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Definitions:

Dissociation

The process by which a member's involvement in an entity, such as a partnership or limited liability company, is terminated, either voluntarily or involuntarily.

Right

entails a legal, social, or ethical principle of freedom or entitlement; the reasonable claim of individuals to have something done or to refrain from doing something.

Apparent Authority

The appearance of authority given to an agent by his or her principal, as perceived by a reasonable third party.

Winding Up

The process of dissolving a business, paying off debts, and distributing the remaining assets to shareholders or owners.