When a New Product Is Being Introduced and the Seller

question 43

Multiple Choice

When a new product is being introduced and the seller needs to reach as many people in the target market as quickly and as cost effectively as possible, personal selling combined with _____ is likely to be most effective.

• A)public-relations efforts
• B)advertising
• C)direct marketing
• D)missionary selling
• E)word-of-mouth communication

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Definitions:

Irrelevant Skills

Abilities or competencies that do not apply or provide benefit to a particular task, role, or job requirement.

Talented People

Individuals possessing special skills, abilities, or aptitudes that distinguish them in specific areas or disciplines.

Self-managed

A rephrasing of Self-Managed Teams; it refers to individuals or teams that take responsibility for managing their work and decision-making processes autonomously.

Operating Team

A group of individuals with diverse expertise working together in the daily activities and operations of an organization.