If an Advertiser Refuses to Comply with Rulings Made by the National

question 31

Multiple Choice

If an advertiser refuses to comply with rulings made by the National Advertising Review Board (NARB) , the NARB is most likely to:

• A)order the advertiser to stop running the ad.
• B)refer the case to an industry trade association.
• C)refer the matter to an appropriate federal agency.
• D)impose a fine.
• E)lodge a class action suit for customers who have been in some way negatively affected by the ad.

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Definitions:

Substitutes

Goods or services that can be used in place of each other, where an increase in the price of one leads to an increase in demand for the other.

Expedited Shipping

A shipping option that ensures faster delivery than standard shipping methods.

Controllable Factor

Something that affects demand that a company can change. Examples include price, advertising, warranties, and product quality.

Delivery Rates

The percentage or success rate at which goods or services are successfully delivered to the recipient within the promised time frame.