Unlike Other IMC Program Elements, Personal Selling Is Usually Used

question 63

True/False

Unlike other IMC program elements, personal selling is usually used alone.

Recognize the impact of proximity and attractiveness on interpersonal relations.

Understand the ethical dimensions and psychological underpinnings of obedience to authority.

Understand the factors that increase the tendency to conform.

Recognize techniques to reduce cognitive dissonance.

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Definitions:

Inductive Reasoning

"Reasoning from specific observations to make generalizations."

Deductive Reasoning

Reasoning from a general case that is known to be true to a specific instance.

Abductive

A form of reasoning that begins with observations and seeks to find the simplest and most likely explanation.

Subgoaling

The process of breaking down a larger goal into smaller, more manageable objectives.