The Use of Superlatives Such as "Greatest," "Best," and "Finest

question 38

Multiple Choice

The use of superlatives such as "greatest," "best," and "finest" in advertising would constitute:

• A)an unfair claim.
• B)puffery.
• C)deception.
• D)an affirmative disclosure.
• E)advertising substantiation.

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Definitions:

Price Change

A variation in the cost of a good or service over time, which can increase (price rise) or decrease (price fall), affecting demand and supply dynamics.

Utility Function

A mathematical representation describing how a consumer ranks different bundles of goods according to the level of satisfaction (utility) they provide.

Kumquats

Small, oval citrus fruits that are eaten whole, including the peel, known for their sweet rind and bitter pulp.

Quinces

A fruit similar in appearance to pears and apples, with a bright yellow skin, often used in jellies, jams, and other preserves because of its high pectin content.