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A promotion such as a contest or sweepstakes can avoid being considered a lottery by:
Costs
Costs refer to the expenditures incurred by a business in the process of generating revenues.
Unit Contribution Margin
The difference between the selling price per unit and the variable cost per unit.
Fixed Costs
Expenses that remain constant regardless of the amount of production or sales, including rent, wages, and insurance premiums.
Mixed Cost
A cost that contains both fixed and variable components and changes with the level of output but not directly in proportion.
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