When Companies Follow a _____, the Creative Team Must Determine

question 11

Multiple Choice

When companies follow a _____, the creative team must determine what type of selling idea, ad appeal, and execution style will work in each market.

• A)global marketing strategy
• B)pattern marketing strategy
• C)global public relations strategy
• D)localized advertising strategy
• E)centralized marketing strategy

---

Definitions:

Thorstein Veblen

An American economist and sociologist known for his theory of the leisure class and conspicuous consumption.

Consumer Dollar

Refers to the purchasing power of a consumer's money, indicating how much goods or services one dollar can buy.

Services

Economic activities that provide intangible products, such as education, healthcare, and financial and professional services, rather than physical goods.

Income Levels

Categories or ranges of income that differentiate various groups within a society, often used in analyzing economic and social status.