Which of the Following Statements Is TRUE of International Sales

question 58

Multiple Choice

Which of the following statements is TRUE of international sales promotions?

• A)In countries with low literacy rates, distributing coupons through print media is considered extremely effective.
• B)Sales promotion is the only marketing-mix element that is unaffected by the presence of legal restrictions and regulations.
• C)Free samples and demonstrations are widely used as effective promotional tools in developing countries.
• D)Sales promotions must be done on a global basis for legal reasons.
• E)The economic environment does not influence the use or choice of sales promotions.

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Definitions:

Implied Warranty Of Fitness

An assurance that a product will meet the buyer's specified needs, even though these assurances are not explicitly stated.

Express Warranty

A promise clearly stated by a seller about the condition, functionality, or reliability of a product.

Merchantability

A guarantee that a product will meet reasonable consumer expectations of quality and suitability for use as sold.

Express Warranty

A formal declaration by a seller or manufacturer promising the quality and reliability of a product, explicitly stated in a contract or agreement.