Examlex
Which of the following is an example of a major macro-external environmental factor that a company must consider when analyzing the international marketing environment?
Exchange Relationships
Interpersonal connections based on reciprocal exchange of benefits or favors.
Societal Progress
The development and improvement of society in terms of economic, social, cultural, or technological aspects.
Modern Societies
Contemporary communities characterized by advanced technological development, urbanization, and complex social structures.
Communal
Pertains to a group or community, focusing on the shared responsibilities, benefits, or possessions of the members of said group.
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