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_____ Is a Format Where Ads in a Campaign Follow

question 103

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_____ is a format where ads in a campaign follow the same basic approach but their themes, copy, and visual elements may be adjusted.


Definitions:

Genital Stage

When the child begins adult sexual development in puberty.

Psychosexual Development

Sigmund Freud's theory proposing that personality development occurs through a series of childhood stages in which the pleasure-seeking energies of the id become focused on certain erogenous areas.

Oral Stage

The attachment of libido to the mouth.

Anal Stage

The second stage in Freud's psychosexual development theory, where pleasure centers on bowel and bladder elimination and coping with demands for control.

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