In Which of the Following Cases Would Centralization of the Advertising

question 84

Multiple Choice

In which of the following cases would centralization of the advertising function be a disadvantage?

• A)when an advertiser wants to maintain a consistent brand image across markets
• B)when an advertiser wants to keep control of its brand message and image
• C)when a product is categorized as a "high-technology product" with universal appeal
• D)when conditions in the various markets differ widely
• E)when a company wants to cut costs

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