A Major Advantage of Public Relations Is the Potential for Completing

question 49

True/False

A major advantage of public relations is the potential for completing the communications process.

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Definitions:

Required Return

The minimum return that keeps an investor in a particular stock. Generally a function of the risk perceived in the investment.

Target Capital Structure

The ideal mix of debt, equity, and other financing sources a company aims to maintain over time.

Invested Funds

Money allocated by individuals or organizations to stocks, bonds, or other investments with the expectation of earning a return.

Target Structure

An ideal capital structure a company aims to achieve, usually a mix of debt and equity that minimizes cost of capital while maximizing valuation.