If Advertisers Use a _____, They Should Know That Humorous

question 40

Multiple Choice

If advertisers use a _____, they should know that humorous advertising appeals are popular in the United Kingdom, but that German consumers do not respond well to them.

• A)global marketing strategy
• B)sales promotion tactic
• C)global public relations strategy
• D)localized advertising strategy
• E)centralized marketing strategy

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Definitions:

Dummy Activities

Dummy activities are artificial tasks used in project scheduling (e.g., in a PERT or CPM diagram) to establish proper relationships among actual tasks, indicating dependencies without consuming resources or time.

Permanent Project Organization

An organizational structure designed to manage projects on a long-term basis, with dedicated teams and resources.

Matrix Organization

A flexible organizational structure where employees report to multiple managers, typically project manager and functional manager.

Gantt Charts

are visual representation tools used in project management to outline the schedule of tasks or activities against a timeline, highlighting dependencies and progress.