Unlike Advertising, Which Can Be Conducted on a Global Basis

question 75

Multiple Choice

Unlike advertising, which can be conducted on a global basis, sales promotion:

• A)must refrain from including sales contests in global markets.
• B)is unaffected by the rise of global brands.
• C)must be adapted to local markets.
• D)must adopt consolidation.
• E)is restricted to developed countries.

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Definitions:

Net Income

The total profit or loss of a business after all expenses, including taxes and operating costs, have been deducted from revenues.

Prepaid Expenses

Costs paid in advance for goods or services to be received in the future, treated as assets on the balance sheet.

Accounts Receivable

Sums due to a company from its clients for products or services that have been supplied or utilized but remain unpaid.

Net Income

The residual income of a company after total revenue has been diminished by all costs and taxes.