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Sapid IncWished to Test Consumer Reactions to Its New Ad Campaign

question 64

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Sapid Inc.wished to test consumer reactions to its new ad campaign.A particular test included aiming a beam of infrared light at the viewer's eye and the beam was programmed to follow the movement in the eye.This test was designed to show the exact spot of the ad the viewer is focusing on.Which of the following physiological measures did Sapid use in this scenario?


Definitions:

National Income

The total value of all goods and services produced by a country's economy over a specific period, including income received from abroad.

Indirect Business Taxes

Taxes imposed on goods and services that indirectly affect companies, such as sales tax or value-added tax.

Depreciation

The reduction in the value of an asset over time, often due to wear and tear or obsolescence.

Net Domestic Product

The total value of all goods and services produced within a country in a specific period, minus depreciation.

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