In a Field Test, a Firm

question 36

Multiple Choice

In a field test, a firm:

• A)makes a final assessment of an ad before committing any money to media.
• B)takes into account the effects of repetition and program content.
• C)does not conduct tests with the realism of noise, distractions, and the comforts of home.
• D)obtains quick and inexpensive feedback about an ad's impact.
• E)sacrifices realism in order to gain more control.

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Definitions:

Customs Clearance

The process of obtaining permission to import or export goods from one country to another, including the payment of duties and taxes.

Supplier's Country

The nation in which a supplier or producer of goods or services is located or operates from.

Port

A location on a coast or shore containing harbors where ships can dock and transfer people or cargo to or from land.

CIF

An international commercial term (Incoterm) meaning "Cost, Insurance, and Freight," indicating the seller must cover these costs to the point of destination specified.