Which of the Following Is One of the Nine Principles

question 10

Multiple Choice

Which of the following is one of the nine principles of Positioning Advertising Copy Testing (PACT) ?

• A)Require agreement about how the results will be used in advance of each specific test.
• B)Adhere to the consideration that an advertising stimulus should be exposed only once.
• C)Provide controls to increase the biasing effects of an exposure context.
• D)Use a convenience sample.
• E)Provide a single unique measurement to adequately assess an ad's performance.

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Definitions:

Behaviourally Anchored Rating Scale

A performance appraisal method that uses specific examples of behavior to evaluate the performance of an employee against a set of pre-determined benchmarks.

Work Behaviour

The actions and conduct displayed by employees in a workplace setting, impacting their performance and the organizational environment.

Graphic Rating Scale

A measurement method used in performance evaluations, where individuals are rated on a scale to visually represent their skill levels, performance, or attitudes.

Performance Evaluation

is the process of assessing an employee’s job performance, typically including a review of accomplishments and areas for improvement.