Which of the Following Statements Is True About the Growth

question 6

Multiple Choice

Which of the following statements is true about the growth of direct marketing?

• A)Direct marketing is being used as a promotional media tool only after the invention of the Internet.
• B)Typically, few purchases being made with the use of credit cards are as a result of direct marketing.
• C)The fast-paced and changing values and lifestyles of consumers are decreasing the effectiveness of direct marketing in urban areas.
• D)The rapid decrease in dual-income families has led to growth in direct marketing.
• E)The Internet has made it easier for consumers to shop and for marketers to be successful in reaching the desired target markets.

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Definitions:

Interval Estimate

A range of values constructed from sample data within which the population parameter is estimated to lie, given a specified level of confidence.

Point Estimate

A point estimate is a single value given as the best estimate of an unknown population parameter based on sample data.

Final Examination

A comprehensive test given at the end of a course of study to assess a student's mastery of the material.

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