One Way to Determine the Validity of the Portfolio Method

question 93

Multiple Choice

One way to determine the validity of the portfolio method is to:

• A)compare the psychological measures used in print and broadcast methods.
• B)ask consumer juries to rate a selection of layouts presented in pasteups on separate sheets.
• C)correlate its results with readership scores once an ad is placed in a field.
• D)use the order of merit or paired comparison methods.
• E)use the Flesch formula to assess readability of an copy.

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Definitions:

Distribution Site

is a location or platform where products or services are made available to purchasers or end-users.

Inconsistency

The lack of uniformity or stability in actions, values, methods, measures, principles, expectations, or outcomes.

Customer Service Experience

The perception and feelings of a customer about the support and services provided by a company throughout their purchase journey.

Customer Experience Management

The practice of designing and reacting to customer interactions to meet or exceed their expectations, thereby increasing customer satisfaction, loyalty, and advocacy.