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_____ Is a Method for Pretesting Finished Broadcast Ads in Which

question 31

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_____ is a method for pretesting finished broadcast ads in which participants are invited to view pilots of proposed TV programs.


Definitions:

Secondary Meaning

Refers to the association of a trademark with a particular product or service in the minds of the public, beyond its original, literal meaning.

Patent Infringement

The unauthorized use of a patented invention without permission from the patent holder.

Federal Court

Courts established under the federal government of the United States, having jurisdiction over matters not reserved to the states and interpreting federal laws, including the Constitution.

Patent Application

A request pending at a patent office for the grant of a patent for the invention described and claimed by that application.

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