One Method of Testing How Consumers Relate to an Ad

question 104

Multiple Choice

One method of testing how consumers relate to an ad and process the information it contains is to measure _____, the degree of brain activation that occurs when they look at the ad.

• A)electrodermal response
• B)cerebral response
• C)beta activity
• D)alpha activity
• E)Pupillometrics

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Definitions:

Hypertension

A medical condition characterized by persistently high blood pressure.

Blood Cholesterol

A fatty substance present in the blood, essential for normal body function but high levels can lead to cardiovascular diseases.

Renal Disease

A broad term representing disorders that affect the kidneys' ability to function properly, including conditions such as chronic kidney disease and glomerulonephritis.

Pulse Oximeter

A non-invasive device that measures the saturation of oxygen in a person's blood.