A "Split-Run" Test Offered by Some Print Media Allows

question 71

Multiple Choice

A "split-run" test offered by some print media allows

• A)half of an advertisement to be placed in the upper left hand corner of a page and the other half in the lower right hand corner.
• B)half of an advertisement to be placed on one page and the other half on the page facing it.
• C)an advertiser to put the same ad in two consecutive issues.
• D)alternate copies of the same issue to carry different versions of a message.
• E)an advertiser to buy 50 percent of the back cover position in one issue.

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Definitions:

Tax Imposed

A financial charge or other levy placed upon an individual or a legal entity by a state or a functional equivalent of a state.

Consumer Surplus

The difference between the amount consumers are willing to pay for a good or service versus what they actually pay.

Tax Imposed

A financial charge or other levy placed upon an individual or a legal entity by a governmental organization.

Tax Revenue

The financial resources collected by the government from its citizens, businesses, and other entities through various taxes.