The First Step in Measuring the Effectiveness of Event Sponsorship

question 10

Multiple Choice

The first step in measuring the effectiveness of event sponsorship is to:

• A)set qualitative goals.
• B)build evaluation methods into the event sponsorship strategy.
• C)narrowly define the objectives for the event with specific details.
• D)redefine the organization's objectives in terms of its marketing communications.
• E)measure the implementation and results against predetermined benchmarks.

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Definitions:

Ecotricity

A concept focused on producing electricity from renewable sources with minimal environmental impact, often associated with green energy initiatives.

Normative

Relating to an ideal standard or model, or based on what is considered to be the proper way of doing something.

Brand Purpose Strategy

The long-term approach focusing on a brand's underlying reason for existence beyond profit, embodying its values, mission, and impact on consumers and society.

Brand Audit

A comprehensive examination of a brand's current position in the market compared to its competitors, assessing its effectiveness and identifying areas for improvement.