In Direct Marketing Situations, When It Is Necessary to Screen

question 80

Multiple Choice

In direct marketing situations, when it is necessary to screen or qualify potential buyers, it is advisable to use:

• A)the two-step approach.
• B)the one-step approach.
• C)direct mail rather than telemarketing.
• D)direct-response television.
• E)SMRB's data on direct marketing purchasers.

---

Definitions:

Personnel Psychologists

Psychologists who specialize in addressing workplace issues, including hiring practices, employee evaluation, and organizational development.

Clinical Psychologists

Healthcare professionals specializing in diagnosing and treating mental health disorders through assessment and psychotherapy.

Task Leadership

The aspect of leadership focused on goal attainment and the operational aspects of a group or organization, emphasizing the completion of tasks.

Social Leadership

A style of leadership that emphasizes collaboration, relationship-building, and community-oriented decision-making.