Publicity Is Considered Much More Important Than Advertising, Sales Promotion

question 101

Multiple Choice

Publicity is considered much more important than advertising, sales promotion, or other forms of public relations because of the

• A)control it has over the message.
• B)timing of the message.
• C)credibility it offers to the message.
• D)accuracy of the message.
• E)lack of clutter in the message.

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Definitions:

WAIS Scores

Scores derived from the Wechsler Adult Intelligence Scale, a tool used to measure a person's cognitive ability or intelligence.

Initiating Structure

A leadership behavior characterized by the organizing, structuring, and defining of roles, tasks, and objectives for team members.

Consideration

The extent to which a leader is approachable and shows personal concern and respect for employees.

Leader Reward Behaviour

The leader’s use of compliments, tangible benefits, and deserved special treatment.