It Is Often Difficult to Measure the Effectiveness of Corporate

question 27

Multiple Choice

It is often difficult to measure the effectiveness of corporate advertising activities.Which of the following measures would be most useful in this effort?

• A)tying PR activities directly to sales
• B)timing the amount a sponsored logo appears on television
• C)conducting studies relating to corporate advertising and stock prices
• D)computer simulations
• E)measuring effectiveness of the sales promotional tools instead

---

Definitions:

Drawings

Artistic representations or diagrams made using a pen, pencil, or other implements on a surface.

Photographs

are images captured by a camera, used to record or express scenes, events, or portraits.

Photographs

Photographs are images captured by a camera that visually record scenes, people, or objects, preserving moments in time for future reference or enjoyment.

Visual Display

Any visual representation of information, data, or content designed to communicate messages or concepts clearly and effectively.