_____ Are Often Referred to as High-Involvement Media Because They

question 108

Multiple Choice

_____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide.

• A)Newspapers and magazines
• B)Newspapers and television
• C)Magazines and radio
• D)Radio and television
• E)Radio and newspapers

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Definitions:

Bystanders

Individuals who are present at an event or incident but do not take an active role in its outcome.

Audiences

Groups of listeners, viewers, or spectators that observe, follow, or listen to a particular event, performance, or communication.

Accountability

The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner.

Negotiator

A person involved in discussions aimed at reaching an agreement or resolving a dispute between parties.