Examlex
Publicity is a subset of the public relations effort.
Psychological Needs
Emotional or mental necessities that are essential for mental health and well-being, such as the need for love, esteem, or self-actualization.
Habitual Decision Making
A purchase decision process in which consumers engage with little conscious effort.
Unsatisfied Need
A condition or state where an individual's desires or requirements are not met, potentially creating a space for new products or services to fulfill that gap.
Functional Needs
The practical or utilitarian requirements that consumers seek in products or services, which fulfill specific functions or tasks.
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