Positioning Ads and Sponsorships Are Examples of _____

question 51

Multiple Choice

Positioning ads and sponsorships are examples of _____.

• A)transit advertising
• B)cause-related advertising
• C)image advertising
• D)advocacy advertising
• E)WOM advertising

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Definitions:

Operant Conditioning

An idea developed by Burrhus F. Skinner (1904–1990), according to which it is the consequences of behaviour that are important. Some consequences encourage the repetition of the behaviour that produces them, while other consequences result in the opposite effect. See also classical conditioning.

Fear Conditioning

A behavioral paradigm in which organisms learn to predict aversive events, associating a neutral stimulus with an aversive event.

Cognitive Distortions

Thoughts about the self, world, or future that are distortions of the true state of affairs.

Inconsistent Parenting

A parenting style characterized by unpredictable feedback and rules, leading to confusion and insecurity in children.