When M1 Oil Runs an Advertisement Urging Citizens to Support

question 20

Multiple Choice

When M1 Oil runs an advertisement urging citizens to support and donate to a law enforcement memorial fund, this is an example of:

• A)advocacy advertising.
• B)event marketing.
• C)specialty advertising.
• D)personal branding.
• E)event sponsorship.

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Definitions:

Descriptive Norms

Social norms that describe what is commonly done in specific situations, guiding behavior by indicating what is considered normal or typical.

Injunctive Norms

Social rules that dictate what behaviors are typically approved or disapproved of within a community or society.

Norm Salience

Describes the degree to which social norms are noticeable or prominent to individuals in a given context, influencing their behavior.

Jigsaw Classroom Learning Technique

A cooperative learning technique where students are divided into small groups, each learning a different segment of material, then regrouping to share their learning with peers.